Good copy – Bad Copy

I am a fan of good copy writing. I am lousy at copy writing and will spend too long writing and rewriting the same sentence. That is why I subscribe to the RSS feed of copyblogger and you will often find Brian Clark’s posts appearing in my recommended reading section.

Today I read FeedBurner acquires Blogbeat – FAQs and thought what great copy. I then had the misfortune of reading the offical Feedburner press release. Do financial journalists speaking a different language to the rest of us? I do understand how press releases work, I use to share an office with somebody who wrote them, I have even written a few. But the difference in language between the FAQ and the press release, makes it look like there are two people running PR in Feedburner, one very old school and very journalistic and somebody who writes good copy.

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